USmithers, kwisifundo sakhe esithi "Ikamva lokuPakisha: Iindlela zexesha elide ukuya ku-2028", libonisa ukuba ngo-2028, imakethi yokupakisha yehlabathi iya kukhula nge-3% ngonyaka, ukufikelela kwi-1200 yeebhiliyoni zeerandi.
Ukusukela ngo-2011 ukuya kowama-2021, imakethi yokupakishwa kwehlabathi ikhule nge-7.1%, uninzi lolu hlumo luvela e-China, e-Indiya, nakwamanye amazwe. Bayanda abathengi abakhetha ukufudukela kwimimandla yasezidolophini kwaye baphile ngendlela yanamhlanje, kungoko oku konyusa imfuno yempahla epakishiweyo. Kwaye ishishini le-e-commerce liyikhawulezisile le mfuno kwihlabathi jikelele
Izinto ezininzi zentengiso zinempembelelo enkulu kushishino lokupakisha lwehlabathi. Iindlela ezininzi eziphambili ziya kuvela kwiminyaka embalwa ezayo.
1. Ngokwezibalo ze-WHO, ukususela ngoNovemba 2, 2022, inani labantu abosulelwe yi-covid-19 kwihlabathi liphela lifikelele kwizigidi ezingama-628, kwaye iingcali ziqikelela ukuba ubhubhane otshayela umhlaba uya kuqhubeka iminyaka eyi-1-3. Impembelelo yobhubhane kwishishini lokupakisha lehlabathi likwakwimiba eyahlukeneyo. Umzekelo, kwamanye amazwe athe akhokela ekuphenduleni ubhubhane anje nge China & S.Korea, iimfuno zokupakishwa kwegrosari, iimveliso zempilo kunye ne-e-commerce(inkonzo yekhuriya) ziya kunyuka kakhulu. Kwangaxeshanye, iimfuno zemizi-mveliso, izinto zodidi oluphezulu kunye neshishini elithile lemveli le-B2B (lokuhambisa) kungenzeka lihle. Ke ngoko, ubhubhane unokuba yenye yeendlela ezitshintsha ukupakishwa kunye neshishini lokushicilela.
2. Ukongeza, abathengi behlabathi banokutyekela ngakumbi ekutshintsheni iindlela zabo zokuthenga kwangaphambili, okukhokelela ekunyukeni okunamandla kokuhanjiswa kwe-e-commerce kunye nenye inkonzo yendlu ngendlu. Oku kukhokelela ekunyukeni kwenkcitho yabathengi kwizinto zabathengi, kunye nokufikelela kumajelo ale mihla kunye nabantu abakumgangatho ophakathi abanomdla wokufikelela kwiimpawu zehlabathi kwaye banemikhwa ethe kratya yokuthenga. Kwi-US ethwaxwa ngubhubhani, ukuthengiswa kokutya okutsha kwi-Intanethi kunyuke kakhulu xa kuthelekiswa namanqanaba obhubhane ngo-2019, kunyuke ngaphezulu kwe-200% phakathi kwesiqingatha sokuqala sika-2021, kunye nokuthengiswa kwenyama kunye nemifuno ngaphezulu kwe-400%. Oku kukhatshwa luxinzelelo olwandisiweyo kushishino lokupakisha, njengoko ukudodobala koqoqosho kwenze abathengi bathe thaa kumaxabiso kwaye abavelisi bokupakisha kunye nabalungiseleli bayasokola ukuphumelela iiodolo ezaneleyo zokugcina iifektri zabo zivulekile.
Enyanisweni, ukususela ngo-2017 kukho umdla okhulayo wokuzinza, ngakumbi kwishishini lokupakisha. Oku kubonakala koorhulumente abaphakathi, imimiselo kamasipala, izimo zengqondo zabathengi kunye neempawu zabathengi kwihlabathi jikelele abafuna ukuhambisa ixabiso labo ngokupakisha.
I-European Union ihamba phambili kule ndawo ngokukhuthaza uqoqosho lwesetyhula, kwaye oorhulumente baseYurophu kunye nabantu baxhalabele ngokukodwa inkunkuma yeplastiki. Ukupakishwa kwePlastiki kuhlolwe kakhulu eYurophu njengento ephezulu, esetyenziselwa enye. Uninzi lwezicwangciso ze-EU ziqhubela phambili ukusombulula lo mba, kubandakanywa ukusebenzisa ezinye izinto, utyalo-mali kuphuhliso lweeplastiki ezisekelwe kwizinto eziphilayo, ukuyila ukupakishwa ukuze kube lula ukurisayikilishwa, kunye nokuphucula ukurisayikilishwa nokulahlwa kwenkunkuma yeplastiki.
Kodwa ukuba kucaciswe ngokukodwa, kumxholo wobhubhane, iinkxalabo ngempilo kunye nokhuseleko lokutya kunokuba yinto ephambili, ngelixa ukuzinza kwezinye iipakethe ezingaphantsi kunokubaluleka kancinci - ubuncinci okwangoku. Ukuqonda okutsha kunye nokulindelweyo phakathi kwabathengi kunye neshishini lokupakisha malunga nempilo kunye nokhuseleko libonakala ligqithise iinkxalabo malunga nokusebenziseka kwakhona kunye nokuvuza kwenkunkuma ye-plasitc kwimo engqongileyo.
3.Iqhutywa kukuthandwa kwe-intanethi kunye nee-smartphones, intengiso ye-intanethi ye-intanethi iyaqhubeka ikhula ngokukhawuleza. Abathengi baya kusetyenziselwa ukuthenga iimpahla kwi-Intanethi. USmithers ubonise ukuba le meko iya kuqhubeka isanda kule minyaka ili-10 izayo, kwaye abantu kunye namashishini baya kufuna izisombululo ezihambelana nokusingqongileyo, ucoceko kunye neempahla ezithuthwayo ezikhuselekileyo. Umzekelo, abantu abaninzi ngakumbi baya kusebenzisa ukutya, iziselo, amayeza kunye nezinye iimveliso xa besiya emsebenzini okanye behamba. Ngenxa yoko, iimfuno zeemfuno zeepakethe ezifanelekileyo neziphathwayo ziyanda, kwaye imboni yokupakisha eguquguqukayo ngomnye wabaxhamli abaphambili.
Ukongeza, ngendlela yokuphila ubomi obubodwa, abathengi abaninzi ngakumbi - ngakumbi amaqela amancinci - bathanda ukuthenga igrosari rhoqo nangemilinganiselo emincinci. Oku kukhokelela ekukhuleni kokuthengiswa kweevenkile eziluncedo kwaye kuqhuba imfuno yokulungeleka ngakumbi, iifomati zokupakisha ezinobungakanani obuncinci. iifomati zokupakisha ezifanelekileyo, ezinobungakanani obuncinci.
Njengoko iinkampani zebhrendi kwihlabathi liphela ziqhubeka zifuna imbuyekezo ephezulu, amasimi akhula kakhulu kunye neemarike, ukuthengiswa kweempawu ezininzi ze-FMCG kuyanda. Kule minyaka imbalwa izayo, iindlela zokuphila zabantu eziya zisanda ngokwala maxesha nezobuchwephesha ziya kuyikhawulezisa le nkqubo.
Ngokunjalo, urhwebo lwehlabathi lwe-e-commerce kunye norhwebo lwamazwe ngamazwe luvuselele iimfuno zebrendi kunye namacandelo afana ne-RFID ieRadio Frequency Identification tags kunye neethegi ezihlakaniphile zokuthintela ukukhohlisa kunye nokuphumeza uhlolo olungcono lwemarike.
Ukuthetha inyani, abathengi abanyanisekanga kwiibrendi njengoko bebefudula benjalo. Ukuze kuphuculwe le nto, ii-brand ziye zazama konke okusemandleni abo ukusebenzisa imisebenzi eyahlukeneyo yokuthengisa ukutsala abathengi ukuba bathathe inxaxheba, kwaye bongeze ikhonkco lamava okupakisha kwinkqubo yokuthenga abathengi babo, kuba abanini beempawu bafuna ukuxhomekeka kwipakethe eguquguqukayo ukuyila ukuhambisa. iimveliso zomntu, zigqithisa isiphakamiso sokuthengisa esisodwa (USP) kunye nefilosofi yophawu ngendlela enengeniso yokutsala abathengi kwaye bafumane ukunyaniseka kwabathengi ngaxeshanye.
Ukungafihli kunye nokuthengisa okuzinzileyo kukwathetha ukuba iibrendi ziyakwazi ukunxibelelana ngexabiso lentengiso yazo ngokupakishwa okudibanisa ukusebenza, ukusebenza kunye nokwazisa ngokusingqongileyo. Ukuhambisa iikhonsepthi ezifana neemveliso ezinoxanduva kokusingqongileyo & nokupakishwa kwemveliso enokuphinda isetyenziswe ngaphandle kokwenza iindleko ezongezelelweyo okanye ukunciphisa inzuzo. Ngokubanzi, iipakethe eziguquguqukayo zinoyilo olulodwa kunye nemibala enomtsalane enceda iibrendi zenze uphawu lwegama, zibambe ingqalelo yabathengi, zandise ukuthengisa kunye nokufumana inzuzo ekhuphisanayo phakathi kweemveliso ezahlukeneyo ezifanayo.
Intsholongwane yeCorona iyitshintshile imikhwa yokusetyenziswa kwemveliso yabathengi kwaye abavelisi baye baphinda bacinga ngemisebenzi yabo yeshishini. Phantse lonke ishishini liye lachatshazelwa kakuhle okanye kakubi ngubhubhane. Ukongeza, iintsingiselo kwishishini lokupakisha zitshintshile ngeendlela ezininzi. Amashishini avakalelwa kukuba kufuneka amkele itekhnoloji entsha. Ngokusekelwe kule misebenzi yoshishino, iinkqubo zokubonelela-ngokubonelela ziyatshintsha
4. Amanyathelo oKhuseleko lwasemsebenzini kubaSebenzi Ukupakishwa kweempawu kutshintsha imimiselo yendawo yokusebenza ngenxa yobhubhani we-covid-19. Bathatha amanyathelo okuthatha amanyathelo okhuseleko kwaye bacele abasebenzi ukuba banxibe iimaski zabo. Ukongeza, iinkampani zokupakisha zigonya abasebenzi kwaye ziqinisekisa imigama yoluntu ukunqanda iziphumo ezibulalayo ze-coronavirus.
5. Iipakethi zeplastiki azisasetyenziswa ngamanqaku.Iimveliso zokupakisha eziguquguqukayo zenziwe ngeplastiki kwaye zisetyenziselwa ukutya. Phantse i-83% yeenkampani zisebenzisa uhlobo oluthile lokupakisha oluguquguqukayo. Ngokutsho kweFlexible Packaging Association, olu hlobo lokupakisha lusetyenziselwa ukupakishwa kokutya, kubalwa i-60% yemarike yonke. Ke ngoko, imakethi yokupakisha yehlabathi kulindeleke ukuba ifikelele kwi-USD 1,275.06 yezigidigidi ngo-2027, ikhula kwi-CAGR ye-3.94% (2022-2027)
Iintsholongwane ze-Covid-19 zinokuhlala kwiplastiki kunye nentsimbi engatyiwayo ukuya kuthi ga kwiintsuku ezi-3, ngokutsho kweNew England Journal of Medicine ngelixa zihlala kwiphepha lezinto iiyure ezingama-24 kuphela. Abathengi abayithandi ukupakishwa kweplastiki kwaye bakhetha ukupakishwa kwemveliso yephepha. Iinkampani ezininzi, kubandakanya netyathanga legrosari, ziyawuva lo mahluko kwindlela yokuziphatha yokuthenga abathengi kwaye bajike kwiiphakheji ezizinzileyo zeemveliso zabo ukuhlangabezana neemfuno zabathengi.
6. Iimveliso zabathengi ziya kuba nobomi obude beshelufu Ubhubhani we-COVID-19 uzitshintshile izigqibo zokuthengwa kwempahla yekhaya. Abantu bakhetha ukuthenga ukutya okulula, okufana nokutya osele kukulungele ukutyiwa okuneshelufu yobomi obude. Abanye abantu abafuni kuzikhathaza ngokuthenga imifuno kunye neziqhamo, bakhetha ukutya okunkonkxiweyo ukonga ixesha. Ukuthathela ingqalelo le nyaniso, iinkampani zigxile ekwandiseni ixesha leshelufu yeemveliso zazo ukwandisa ukuthengisa kwazo.
Ngokwe-International Food Information Council, abantu bathenga ukutya okupakishwe okuninzi nangaphezulu kunokuba bebesenza ngaphambili. Kananjalo, abathengi bathenga kwiivenkile ezikwi-Intanethi ngenxa yokuvalwa kwe-Covid-19. Lo mba uphucule kakhulu ishishini le-e-commerce, ngakumbi e-US namazwe aseYurophu. Kwakhona, iinkampani zothutho kunye neenkampani zorhwebo ze-e-commerce ngoku zifuna iibhokisi ezinodaka ngenxa yokuzinza kwazo
7.Impembelelo ye-COVID-19 kwimveliso yokupakisha eTshayina. I-China ingumqolo kumzi mveliso wokupakisha wehlabathi, kunye neefektri ezininzi zokupakisha ezivelisa iipakethe ezininzi zeempawu. Iinkampani ezininzi zixhomekeke kubathengisi baseTshayina abaguquguqukayo bokupakisha ngeemfuno zabo zokupakisha iimveliso.
Ngexesha loqikelelo luka-2021-2026, i-CAGR yoshishino lokupakisha lwaseTshayina kulindeleke ukuba ifikelele kwi-13.5%. Imveliso yokupakisha yehle kakhulu ngexesha lobhubhani we-covid-19. Esona sizathu siphambili emva koko yayibubunzima bokufumana ukupakishwa okuvela eTshayina. Ke ngoko, bakhangela ezinye iindlela zokuhlangabezana neenkxalabo zabo zokupakisha. Le yenye yeendlela zokupakisha zeshishini elifanele ukukhankanywa kwintengiso yehlabathi phakathi kwesibetho esibulalayo se-coronavirus. Iingcali zinethemba ngemeko yeshishini lokupakisha kunye nokushicilela laseTshayina, ngakumbi ishishini lokupakisha eliguquguqukayo, kwixesha lasemva kobhubhani.
Qhagamshelana nathi ukuze wazi ngakumbi malunga nenkampani yethuHongzeIprofayile yenkampani kunye neenkcukacha zemveliso.www.stblossom.com
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Ixesha lokuposa: Nov-04-2022
