Ukupakishwa kudlala indima ebalulekileyo ekuboniseni imveliso, ukhuseleko, kunye namava omthengi. Nangona kunjalo, neempazamo ezincinci kuyilo lokupakisha okanye ukwenziwa zinokuba nefuthe elibonakalayo kumashishini, ukusuka ekunyuseni iindleko ukuya kulwazi olubi lophawu. Chonga iimpazamo ezili-10 zokupakisha eziqhelekileyo ekufuneka amashishini aziphephe ukuqinisekisa impumelelo kwimarike enokhuphiswano oluqatha.
1.Uyilo olubi kunye nokukhetha uphawu
Umgangatho ophantsiukupakishwauyilo kunye nokukhethwa kwegama kunokujongela phantsi kakhulu umtsalane kunye nokuthengiswa kweemveliso.
Nokuba kusetyenziswa imizobo yakudala, izinto zebhrendi ezingangqinelaniyo, okanye iitemplate zokupakisha eziqhelekileyo, ukungahoyi uyilo lobuhle kuya kunciphisa ixabiso elibonwayo lemveliso kwaye kusilele ukutsala umdla wabathengi.
Utyalo-mali kwiinkonzo zoyilo lobuchwephesha kunye nokuqhuba uphando lwemarike ukuqonda izinto ezikhethwa ngabathengi linyathelo eliyimfuneko ekudaleni ukupakishwa okuhambelana nabaphulaphuli ekujoliswe kubo kunye nokomeleza ukuqondwa kophawu.
2. Ukhuseleko lwemveliso olunganelanga
Omnye wemisebenzi ephambili yokupakishwa kukukhusela iimveliso ngexesha lokuthutha, ukuphatha, kunye nokugcinwa.
Nangona kunjalo, izinto zokupakisha ezingafanelekanga okanye ukuyila kunokubangela umonakalo wemveliso, ukuwohloka, okanye ukungcoliswa, okukhokelela ekunganeliseki kwabathengi kunye nokwanda kwembuyekezo.
Ukunqanda iimpazamo ezinjalo, iinkampani kufuneka zivavanye ngononophelo ubuthathaka kunye nobungakanani beemveliso zazo, kwaye zikhethe izinto zokupakisha ezinokubonelela ngokwaneleyo, inkxaso kunye nokhuseleko lomqobo.
Uvavanyo lokupakisha ngokucokisekileyo kunye namanyathelo okuqinisekisa umgangatho anokunceda ukuchonga ubuthathaka obunokubakho kunye nokuqinisekisa ukuba imveliso ifika injalo kwaye ingonakaliswa.
3. Ukungahoywa kwengqwalasela yophuhliso oluzinzileyo
Kwimekobume yanamhlanje ehambelana nokusingqongileyo kubathengi, ukutyeshela iingqwalasela zozinzo kuyilo lokupakisha kunokuba yimpazamo enkulu kumashishini.
Ukusetyenziswa kwezinto ezingaphinde zisetyenziswe okanye ukupakishwa okugqithisileyo kunokubangela inkunkuma yendalo esingqongileyo kwaye kungenza kube nzima ukuba abathengi basebenziseke kakuhle okusingqongileyo abaxabisa uzinzo.
Ukujongana nalo mba, iinkampani kufuneka ziphonononge iindlela zokupakisha ezizinzileyo ezinje ngemathiriyeli enokubola, umxholo onokuphinda usetyenziswe, kunye noyilo oluncinci olunciphisa ukusetyenziswa kwemathiriyeli.
Ukuphumeza izenzo zokupakisha ezizinzileyo akungqinelani neenjongo zoxanduva loshishino lwentlalo kuphela, kodwa konyusa isidima sophawu kwaye kutsale umdla kubathengi abakhathalela indalo.
4. Ukungahoyi ukuthotyelwa kwemigaqo
Ukungaphumeleli ukuthobela imimiselo yokupakisha kunye nemigangatho yoshishino kunokubangela ukuba netyala elisemthethweni, izohlwayo, kunye nomonakalo wesidima kumashishini.
Ukutyeshela ukuthotyelwa kwemithetho, nokuba kukupakisha iimfuno zeleyibhile, izilumkiso zokhuseleko, okanye imiqathango yezinto eziphathekayo, kunokukhokelela ekukhunjweni okunexabiso eliphezulu, ukukhunjuzwa kwemveliso, kunye nomonakalo kwisidima sohlobo.
Ukunciphisa lo mngcipheko, iinkampani kufuneka zihlale zinolwazi ngemigaqo yokupakisha efanelekileyo kunye nemigangatho esebenzayo kwishishini labo kunye neemarike zejografi.
Ukuphicothwa rhoqo kwezinto zokupakisha kunye nezenzo kunokunceda ukuqinisekisa ukuthotyelwa kunye nokuphepha iziphumo ezinokuthi zibekho zomthetho kunye nezemali.
5.Ukusebenza okuphantsi kwindlela yokupakisha
Iinkqubo zokupakisha ezingasebenzi kakuhle zingakhokelela kwiindleko ezingeyomfuneko, ukulibaziseka, kunye nokusebenza okuphantsi kwikhonkco lokubonelela.
Nokuba yinkunkuma yokupakisha ngokugqithisileyo, iinkqubo zemisebenzi yezandla, okanye izixhobo eziphelelwe lixesha, ukungasebenzi kakuhle kwemisebenzi yokupakisha kuya kuchaphazela inzuzo kunye nokhuphiswano.
Ukujongana nalo mba, iinkampani kufuneka ziyenze lula inkqubo yokupakisha ngokuzenzekela, imigaqo ebhityileyo, kunye nezicwangciso eziqhubekayo zokuphucula.
Utyalo-mali kwizixhobo zokupakisha zale mihla, ukuphumeza ikhowudi yebhakhowudi kunye ne-RFID yetekhnoloji yolawulo lwe-inventri, kunye nokuphucula ukupakishwa kokuhamba komsebenzi kunokunceda amashishini anciphise iindleko, aphucule imveliso, kunye nokuphucula ukusebenza kakuhle.
6. Ukungahoywa kokusasazwa kolwazi lwebrendi kunye nonxibelelwano
Ukupakishwa sisixhobo esixabisekileyo sokuthengisa esinokuthi sidlulise ulwazi lophawu, iinzuzo zemveliso, kunye nokwahlula kubathengi.
Ukungahoyi ukupakisha njengendlela yonxibelelwano kunokukhokelela ekulahlekeni kwamathuba okuthatha inxaxheba kunye nefuthe kwizigqibo zokuthengwa kwempahla.
Amashishini kufuneka aqinisekise ukuba uyilo lokupakisha kunye nolwazi lugqithisa ngokufanelekileyo isindululo sexabiso lophawu, iimpawu zemveliso, kunye nezinto eziluncedo ngendlela ecacileyo, emfutshane, nenomtsalane.
Ukudibanisa ikopi ecengayo, izinto ezibonakalayo, kunye neentshukumo ezinokuthi zincede ukutsala ingqalelo yabathengi kwaye uqhube ukuguqulwa ngexesha lokuthenga.
7. Ukungahoyi ukubonakala kweshelufu kunye nokunyuswa kwemveliso
Ukubonakala kunye nokuboniswa kweemveliso kwiishelufa zevenkile zidlala indima ebalulekileyo ekuphembeleleni izigqibo zokuthenga abathengi.
Nangona kunjalo, ukungahoyi ukubonakala kweshelufu kunye nokuqwalaselwa kwentengiso yemveliso kunokukhokelela ekubeni iimveliso zingahoywa okanye zigqunywe ngabantu abakhuphisana nabo.
Ukwandisa ifuthe leeshelufu, iinkampani kufuneka ziyile ukupakishwa okubalaseleyo kukhuphiswano, kubandakanya imizobo etsala amehlo, kwaye zisebenzise ukubekwa okucwangcisiweyo kunye neendlela zokubeka indawo.
Ukuqhuba uphicotho lwevenkile, ukubeka iliso izikhombisi zokusebenza kweshelufu, kunye nokusebenzisana nabathengisi kunokunceda amashishini aphucule ukubonakala kwemveliso kunye nokuphucula ukusebenza kakuhle kokuthengiswa kwemveliso.
8. Ukujongela phantsi ukubaluleka kwamava omsebenzisi
Amava omsebenzisi adlulela ngaphaya kokuthenga kokuqala, okugubungela lonke unxibelelwano kunye nemveliso, kubandakanya unboxing, ukudibanisa, kunye nokulahla.
Ukujongela phantsi ukubaluleka kwamava omsebenzisi kuyilo lokupakisha kunokukhokelela ekukhungathekeni kwabathengi, ukunganeliseki, kunye nolwazi olubi lophawu.
Amashishini kufuneka athathele ingqalelo ukusebenziseka, i-ergonomics, kunye nokuvuleleka kokuvula xa kuyilwa ukupakishwa ukuqinisekisa amava angenamthungo kunye nawonwabela abasebenzisi.
Ngokudibanisa iimpawu ezifana nokuvula imicu yokukrazula ngokulula, izitywina eziphinda zitywinwe, kunye nemiyalelo yendibano enengqondo, ukwaneliseka komsebenzisi kunokuphuculwa kwaye imveliso inokugqama kwimarike.
9. Ukutyeshela impembelelo yengqondo yemibala
Umbala udlala indima ebalulekileyo ekuphembeleleni ukuqonda kwabathengi, iimvakalelo, kunye nezigqibo zokuthenga.
Ukungahoyi ukusetyenziswa kwengqondo yombala kuyilo lokupakisha kunokukhokelela kumathuba alahlekileyo okuvuselela iimvakalelo ezinqwenelekayo, ukwenza imibutho yohlobo, kunye nokuqhuba ukuzibandakanya kwabathengi.
Amashishini kufuneka akhethe ngononophelo imibala ehambelana nesazisi segama labo, ukhetho lwabaphulaphuli abajolise kubo, kunye nokuma kwemveliso.
Ukuqhuba uphando lwezengqondo zemibala kunye novavanyo kunokunceda ukumisela iskimu sombala sokupakisha esisebenzayo, ukunxibelelana nabathengi, kwaye ufumane impendulo enqwenelekayo yeemvakalelo.
10. Ukungakwazi ukuziqhelanisa neentsingiselo zemarike kunye nokukhethwa kwabathengi
Izinto ezikhethwa ngabathengi, iintsingiselo zemarike, kunye nokutshintsha kweshishini zihlala zivela, zifuna ukuba iinkampani zihlengahlengise kwaye zivelise iindlela zabo zokupakisha ngokufanelekileyo.
Ukungaphumeleli ukuhambisana neentsingiselo zemarike kunye nokukhethwa kwabathengi kunokukhokelela kuyilo lokupakisha oluphelelwe lixesha, amathuba alahlekileyo okusungula izinto ezintsha, kunye nelahleko yesabelo semarike.
Amashishini kufuneka aqhubeke ebeka esweni iintsingiselo zeemarike, enze uphando lwabathengi, kwaye afune impendulo ukuchonga amathuba asakhulayo kunye nokulungelelanisa iindlela zabo zokupakisha ukuhlangabezana neemfuno zabathengi ezihlala zitshintsha.
Ukwamkela ukutsha, ukulinga, kunye nobuchule bokuyila ukupakisha kunye nokwenziwa kunokunceda amashishini agcine isikhundla esiphambili kunye nenzuzo yokhuphiswano kwimarike.
Ekugqibeleni, ukuphepha iimpazamo eziqhelekileyo zokupakisha kubalulekile kumashishini ukuqinisekisa impumelelo yemveliso, isidima sohlobo, kunye nokwaneliseka kwabathengi.
Ngokujongana nemiba efana nokukhetha koyilo olungalunganga, ukukhuselwa okungonelanga, imiba yokuzinza, ukuthotyelwa kolawulo, kunye neenkqubo ezingasebenziyo zokupakisha, amashishini anokunciphisa imingcipheko kunye nokwandisa ukusebenza kakuhle kokupakisha.
Ukongeza, ukusebenzisa ukupakishwa njengesixhobo sokuthengisa esicwangcisiweyo ukuhambisa ulwazi lwe-brand, ukuphucula ukubonakala kweshelufu, ukwenza amava omsebenzisi angenakulibaleka, kunokunyusa ukubandakanyeka kwabathengi kunye nokunyaniseka.
Ngokufunda kwiimpazamo eziqhelekileyo zokupakisha kunye nokuphumeza ezona ndlela zilungileyo, iinkampani zinokunyusa ixabiso lebhrendi, ziqhube ukuthengisa, kwaye zifezekise impumelelo yexesha elide kushishino lokupakisha olukhuphisanayo.
Ixesha lokuposa: May-31-2024
