Kutshanje, i-media yokupakisha yoyilo lwehlabathi i-Dieline ikhuphe ingxelo yendlela yokupakisha ka-2024 kwaye yathi "uyilo lwexesha elizayo luya kuqaqambisa ngakumbi umbono 'wokujoliswe ebantwini'."
Ukupakishwa kweHongzeNdingathanda ukwabelana nawe ngeentsingiselo zophuhliso kule ngxelo ezikhokelayo kushishino lokupakisha lwamazwe ngamazwe.
Ukupakishwa okuzinzileyo
Kwiminyaka yakutshanje, ukupakishwa okuzinzileyo kuye kwaba yindlela ebalulekileyo yokutsala abathengi. Olu hlobo lokupakisha alunakunciphisa kuphela umonakalo wokusingqongileyo obangelwa ukupakishwa kweplastiki yendabuko, kodwa kwakhona kuzisa izibonelelo ezininzi ezisebenzayo kumashishini.
Thatha iimbotyi zekofu njengomzekelo. Ekubeni iimbotyi zekofu ezigcadiweyo zinokonakala kakhulu, kufuneka zipakishwe ngezinto ezikhethekileyo. Nangona kunjalo, ezi zixhobo zokupakisha zihlala zenziwe ngeemveliso zeplastiki ezilahlwayo, ezingangcolisi nje indawo esingqongileyo kodwa zibangela iingxaki ezininzi. Inkunkuma engeyomfuneko.
Unale nto engqondweni, umseki we-brand yekofu i-Peak State ukholelwa ukuba iibhegi zekofu "ezivundisiweyo" zinethuba elibanzi lokufaka isicelo. Ngoko ke uphuhlise ialuminiyam enokuphinda isetyenziswe, enokuphinda izaliseke kwaye inokuphinda isetyenzisweukupakishwa kweembotyi zekofu. Xa kuthelekiswa nokupakishwa kweplastiki eqhelekileyo, olu hlobo lwe-aluminium lunokupakishwa alukwazi ukusetyenziswa kuphela, ukunciphisa inkunkuma yezinto zokupakisha, kodwa nokunciphisa umonakalo wokusingqongileyo obangelwa zizinto ezingenayo i-compostable.
Ukongeza kwiindlela zokupakisha ezinobuhlobo ngakumbi kunye nezinokuphinda zisetyenziswe ngokulula ezifana nokupakishwa kwephepha kunye nokupakishwa kwentsimbi, ezinye iinkampani zikwakhetha i-bioplastics njengomlinganiselo wazo ophambili wokuthobela imeko yangoku yentengiso yokusingqongileyo. Umzekelo, iNkampani yeCoca-Cola yabhengeza ngo-2021 ukuba baphuhlise ngempumelelo ibhotile ye-bioplastic ngokucokisa izinto eziphilayo kwiswekile yombona. Oku kuthetha ukuba bangakwazi ukuguqula imveliso yezolimo okanye inkunkuma yamahlathi ibe yindawo ehambelana nokusingqongileyo.
Kodwa kukwakho nezimvo zokuba i-bioplastics ayinakusetyenziswa njengethathela indawo yeeplastiki zemveli. USandro Kvernmo, umseki kunye nomlawuli woyilo weMpahla, uthe:“I-Bioplastics ibonakala iyimveliso ezinzileyo, enexabiso eliphantsi, kodwa basabandezeleka ngenxa yeentsilelo eziqhelekileyo kuzo zonke i-non-bioplastics kwaye azizisombululi iingxaki zongcoliseko ezinzima kakhulu kwishishini lokupakisha. umbuzo."
Ngokubhekiselele kwitekhnoloji ye-bioplastic, sisafuna ukuphononongwa ngakumbi.
Umkhwa weRetro
"I-Nostalgia" inamandla anamandla anokuthi asibuyisele kumaxesha amnandi adlulileyo. Ngophuhliso oluqhubekayo lwamaxesha, izitayile ze "nostalgic packaging" ziye zahluka ngakumbi.
Oku kubonakala ngokukodwa kwiimveliso zesiselo esinxilisayo, kuquka nebhiya.
Ukupakishwa kwebhiya entsha eyasungulwa yiLake Hour ngo-2023 isitayile se-80s kakhulu. I-aluminiyam inokupakishwa ngokuhambelanayo idibanisa umbala wekhrimu kwindawo ephezulu kunye nombala ongezantsi, kwaye ixhotyiswe ngelogo yelogo eshinyeneyo yefonti yeserif, egcwele ubuhle bexesha. Ngaphezulu kwalokhu, ngoncedo lwemibala eyahlukeneyo ezantsi, ukupakishwa kuhambelana neempawu ze-flavour yesiselo, zibonakalisa ngokugqibeleleyo umoya wokuzilibazisa.
Ukongeza kwiLake Hour, ibrendi yebhiya yokuKhanya kwendalo nayo ihambe ngokuchasene nesiqhelo kwaye yaphinda yazisa ukupakishwa kwayo kowe-1979. Le ntshukumo ingabonakala iphikisana, kodwa ivumela abaphuza ubhiya ukuba baphinde baqaphele olu hlobo lwendabuko, kwaye kwangaxeshanye kuvumela abantu abatsha ukuba bazive bepholile "i-retro".
Uyilo lwesicatshulwa olukrelekrele
Njengenxalenye yephakheji, okubhaliweyo kubonakala ngathi sisixhobo nje sokudlulisa ulwazi oluyimfuneko. Kodwa eneneni, uyilo lombhalo okrelekrele lunokongeza i-luster ekupakisheni kwaye "uyamangalisa kwaye uphumelele."
Ukujonga kwingxelo yentengiso, uluntu lusanda kwamkela iifonti ezingqukuva nezinkulu. Olu yilo lulula kwaye lungenangqondo. Ngokomzekelo, i-BrandOpus yenzelwe i-logo entsha ye-Jell-O, i-subsidiary ye-Kraft Heinz. Olu luhlaziyo lwelogo yokuqala kaJell-O kwiminyaka elishumi.
Le logo entsha isebenzisa indibaniselwano yeefonti ezinesibindi, ezidlalayo kunye nezithunzi ezimhlophe ezinzulu. Iifonti ezingqukuva ngakumbi zikwahambelana neempawu ze-Q-bounce zeemveliso zejeli. Xa ibekwe kwindawo eveleleyo kwipakethe, kuthatha kuphela i-1 yesibini ukutsala abathengi. Umbono omhle ujika ube ngumnqweno wokuthenga.
Imbonakalo yejometri elula
Kutshanje, iibhotile zeglasi eziphothiweyo ziye zaduma ngokuthe ngcembe emarikeni ngobuhle bazo obulula kodwa obuntsonkothileyo.
I-cocktail brand yase-Italiya i-Robilant isandula ukuzisa uhlaziyo lwayo lokuqala lwebhotile kwiminyaka elishumi. Ibhotile entsha inoyilo oluhle olune-embossing ethe nkqo, ileyibhile eluhlaza okwesibhakabhaka enefonti engqindilili kunye nemisonto eyongeziweyo kunye neenkcukacha ezifakiweyo. I-brand ikholelwa ukuba ibhotile ye-Robilant zombini i-ode ebonakalayo kwi-cityscape yaseMilan kunye nombhiyozo weMilan.'s inkcubeko aperitif.
Ukongeza kwimigca, iimilo nazo ziyizinto eziphambili zokuhombisa kwi-package design. Ukusebenzisa iipateni zejometri ezincinci kuyilo lokupakisha imveliso kunokunika uhlobo olwahlukileyo lomtsalane.
I-Bennetts Chocolatier lolona hlobo luphambili lwetshokholethi yaseNew Zealand. Iibhokisi zayo zetshokholethi zixhomekeke kwiifestile ezenziwe ngeepateni zejometri, zibe ngummeli wembonakalo ebalaseleyo kwihlabathi le dessert. Ezi festile azivumeli kuphela abathengi ukuba babone umxholo wemveliso, kodwa baphinde baguqule kwizinto zoyilo eziguquguqukayo, ukudibanisa imveliso kunye nokuma kwefestile ukuncedisana.
"Rhawuka" isimbo esingaqhelekanga
Ngophuhliso olukhawulezayo lwetekhnoloji yobukrelekrele bokwenziwa kunye namaqonga eendaba ezizimeleyo, ubuhle obubonakalayo obubizwa ngokuba yi "Hipness Purgatory" eyazalwa ngeminyaka yoo-2000 ibuyele kwimbono yabantu kwakhona. Olu buhle lubonakaliswa ikakhulu sisitayile soyilo esingachanekanga, ithoni yentsimbi kunye nomoya olula we-retro, ukhatshwa "yimvakalelo eyenziwe ngesandla", eneziphumo ezibonakalayo ezifanayo nezo zikwiimuvi.
Abanini bebhrendi bahlala bencamathele ukubaluleka okukhulu kwisakhiwo sabo sohlobo, ngakumbi kwishishini lobuhle. Nangona kunjalo, i-Day Job, i-arhente yoyilo eyaziwa ngokujonga phambili kuyilo lwamaxesha, yayila uthotho lweemveliso zobuhle be-brand Radford ngo-2023 ngesitayela esiqhelekileyo. Olu ngcelele lusebenzisa inani elikhulu lezinto ezipeyintwe ngesandla kunye nezinto ezintle, ezenza umahluko obukhali kunye neebhotile ezigqwesileyo ezigqwesileyo kunye nemibala ecocekileyo yangasemva.
I-brand yewayini engeyiyo utywala i-Geist Wine ikwabonisa olu hlobo lobuhle ngemizobo engaqhelekanga kwipakethe yeemveliso zayo ezintsha. Isebenzisa umzobo ochasayo kunye novukelayo kwibhotile, idibaniswe neetoni ze-retro ze-1970, igxininisa uphawu Isitayela esingaqhelekanga sikwangqina kubathengi ukuba ukudlala kunye nobuchule bunokubambisana.
Ukongeza kwezi ntlobo zoyilo zingentla, kukho enye ifom ethandwa kakhulu ziimpawu-umntu. Ngokunika izinto umlingiswa womntu, zizisa amava okudlala kunye nokungaqhelekanga okubonakalayo kubaphulaphuli, okwenza abantu bangakwazi ukunceda kodwa bagcine amehlo abo kuwo. Ukupakishwa kothotho lweKofu yeFruity kunika isiqhamo ubuntu baso kwaye ibonise umtsalane omnandi ngokwenza isiqhamo sibe ngumntu.
Ukuthengisa umva
Ukusondela kangangoko kunokwenzeka kubathengi bangoku kunye nabasebenzisi abanokubakho bekuhlala kuyindlela eqhelekileyo yokuthengisa uphawu eTshayina. Nangona kunjalo, njengoko iMillennials kunye neGeneration Z iba ngabathengi abaphambili, kwaye njengoko ukusasazwa kolwazi lwe-intanethi kukhawuleza, abathengi abaninzi banqwenela ukubona iindlela zokuthengisa ezinomdla ngakumbi. Intengiso ebuyela umva iza ngaphambili kwaye iqala ukuba yindlela yokuba iibrendi zigqame kwindawo enokhuphiswano kakhulu kwaye zifumane ingqwalasela enkulu, ngakumbi kumajelo asekuhlaleni.
Uphawu lwamanzi asebhotileni i-Liquid Death luphawu lwentengiso olubuyela umva. Ukongeza ekuzameni ukuphelisa ukusetyenziswa kweebhotile zamanzi eplastiki enye ehlabathini ngokubonelela ngezinye iindlela kwiitoti ze-aluminium, iimveliso zabo ze-aluminium ziyakwazi ukwahluke ngokupheleleyo kwiimpawu zemveli. Uphawu ludibanisa umculo onzima, i-satire, ubugcisa, uburharha obungenangqondo, imizobo ehlekisayo kunye nezinye izinto ezinomdla kuyilo lwayo. Itoti igcwele "incasa enzima" ebonakalayo efana nentsimbi enzima kunye nepunk, kwaye kukho umzekeliso wesitayile esifanayo esifihlwe ezantsi kwepakethe. Namhlanje, ukhakhayi luye lwaba luphawu's umzobo wesiginitsha.
Ixesha lokuposa: Jan-16-2024
