Ubuchuleuyilo lokupakishainokuphakamisa izinto eziqhelekileyo zemihla ngemihla zibe zizinto ezincinci zodidi oluphezulu, ibonelela abathengi ngamava 'okubuk' iindwendwe' okunenzuzo.
phuma imayile enye
Uyilo lokupakisha kunye nokusasazwa kolwazi kunokuguqula iimveliso eziqhelekileyo zibe "zii-snacks" ezitsala abathengi.
Iimveliso eziqhelekileyo ziba zizipho, abathengi abavuzayo ngamaxesha okuzonwabisa.
Le yenye yezona zinto zidumileyo kwiTikTok: ukuzivuza ngokugqiba imisebenzi ngokuthenga okugqithisileyo. KwisiZukulwana Z esinengxaki yokuxhalaba kwezentlalo kwihlabathi lasemva kobhubhani, imiba ethile yobudala (kunye noxinzelelo oluhamba nayo) inokuba nzima, ukusuka ekudibaneni noogqirha ukuya ekuvuleni iiakhawunti zebhanki. Aba bathengi bancinci bahlala befuna unyango lokuthengisa ukuze bazikhuthaze ukuba bajamelane nale misebenzi inoxinzelelo kunye nokugcina impilo yeemvakalelo.
Kwinkcubeko yanamhlanje yokubuka iindwendwe, nangona i-wallet iqiniswa, abathengi basengamakhoboka onyango lokuthengisa, ukukubetha ngoyaba ukungaqiniseki kwezoqoqosho, kunye nokusebenzisa imali ngaphaya kweemfuneko. Nangona kunjalo, oku kuthengwa kulindeleke ukuba kunikeze inqanaba elithile lamava. Isizukulwana Z, abanobuchule kumajelo eendaba ezentlalo, abathengi kuphela iimveliso ngenxa yabo. Bakwajonge nezinto ezibanika imvakalelo ethile kwaye zibonelele ngobuhle obunokuboniswa kwiifoto kunye neevidiyo - ngakumbi ngexesha leziganeko ze-unboxing.
Akuyomfihlo ukuba uyilo lokupakisha lunokuchaphazela izigqibo zokuthenga zabathengi, kwaye abathengi ngokwabo bayazi ukuba ukupakishwa kubalulekile. Abaphandi abasuka kwiqela le-Quad's Package InSight basebenzisa umkhondo wamehlo kunye nengxelo esemgangathweni yabathengi ukuphanda ukuba ukupakishwa kukuchaphazela njani ukuziphatha kokuthenga. Idatha evela kwezi zifundo ibonisa ulungelelwaniso oluqinileyo phakathi koyilo lokupakisha kunye nezigqibo zokuthenga. Ngapha koko, nangona i-60% yabathathi-nxaxheba kwiPackage InSight's 2022 kuphononongo lwebhiya yobuchwephesha baxela ukuba ukupakishwa kunempembelelo entle kwizigqibo zabo zokuthenga, idatha yokulandela umkhondo yamehlo iqinisekisa ukuba ukupakishwa kunokuba nefuthe elikhulu kwizigqibo zokungazi.
Ngokuxabisa impembelelo enamandla yokupakishwa kunye nokubonisa iimveliso ngendlela ebonelela ngamava aluncedo kunye nokukhulisa, iibrendi zinokubonisa umoya wobunewunewu ngaphandle kweethegi zamaxabiso aduru kwaye zitsale abathengi 'abanobuk' iindwendwe' abatsha.
Uyilo lokupakisha olutofotofo kunye nokuhanjiswa kolwazi
Unokwenza imveliso yakho ivakale ikhethekile
Ukuze ithathwe njengolonwabo, imveliso yakho kufuneka ibe nenkangeleko echanekileyo. Iimveliso zinokusebenzisa uyilo lokupakisha kunye nokusasazwa kolwazi ukwenza amava okuthenga angalibalekiyo kubathengi, azive ngathi uyonwabele kamnandi.
Ezinye iindlela zokufezekisa le njongo ngokupakishwa ziquka:
Shiya imbonakalo entle yokuqala ebantwini
Ukupakishwa okuhle kunokushiya umbono olungileyo wokuqala ebantwini. Le mibono yokuqala inokubandakanya izakhiwo ezizodwa; Iphalethi yombala enomtsalane; Isimboli somntu ngamnye, umzekeliso, okanye isitayile sefoto esixhokonxayo; Okanye i-velvet njenge-tactile substrate. Le yimizekelo yezinto ezinokuthi zisetyenziswe ukwenza imveliso ikhangele ngakumbi kubathengi.
Yima phandle eshelufini
Uyilo olufanelekileyo lokupakisha lunokunceda iimveliso zivelele kwiishelufu. Ukuba nenkangeleko etofotofo kunye nokuziva, kudityaniswe nezinto ezifanelekileyo kunye nombala onomtsalane wombala, inokuba yeyona nto igqibayo kubathengi xa besenza izigqibo phakathi kweempawu ezikhuphisanayo. Ukusebenzisa iingubo eziphakamileyo ezikhazimlayo okanye izinto ze-satin kwizinto zokuthambisa okanye iilekese ezibolile, kunye nokujika kwimibala yePantone eyaziwayo njengombala wonyaka wePeach fuzz, unokwenza umahluko phakathi kolonwabo kunye nezinto eziqhelekileyo.
Ukukhuthaza ulwazi oluchanekileyo
Ukusasazwa kolwazi sisixhobo esibalulekileyo kwiibrendi ukuhambisa imvakalelo yobunewunewu. Ulwimi ekupakishweni kwemveliso kufuneka luvuselele iimvakalelo zolonwabo, isisa, ukubhiyoza, kunye nokuphumla kubathengi. Oku kuya kuhenda abathengi ukuba bayijonge imveliso njengolonwabo kwaye bathande ukuyithenga ngeenjongo zokuzivuza.
Nika abathengi ngamava anzulu
Iimveliso zinokutsala umdla wabathengi ngokumiswa kwemveliso okusebenzayo, ngaloo ndlela izise amava angalibalekiyo ngokwenene. Ukupakishwa okunemibala eqaqambileyo, iimilo ezizodwa, kunye neekhowudi zokuphendula ngokukhawuleza ezikrelekrele (QR) zinokuzisa abathengi kumava okuthenga antywilayo. Ngokutsala ingqalelo yabathengi, iibrendi zinokutsala abathengi abaqhelekileyo ukuba bathenge iimveliso njengoko zifika mva nje.
Ngo-2024, iibrendi kufuneka zisebenzise ngokupheleleyo umnqweno wabathengi weempahla ezincinci zodidi oluphezulu. Iingcali zoshishino ziqikelela ukuba indlela "yokubuk' iindwendwe" iya kuqhubeka ifumana amandla unyaka wonke. Ukuze kuphunyezwe ngempumelelo lo mkhwa kwisicwangciso sentengiso yophawu, iibrendi kufuneka zikhumbule ukusebenzisa izixhobo ezinazo kwaye ziveze ubuchule bazo ukuze bugqame. Ngokubeka ngendlela eyiyo, uyilo lokupakisha, kunye nokusasazwa kolwazi, iibrendi zinokuvuselela iimvakalelo kwaye ziphucule imveliso ukubandakanya ubuni "kwisnacks" ezincinci.
Ixesha lokuposa: Sep-13-2024
